ReadyTouch Kiosk

Mental Notes:

ReadyTouch offers point-of-sale kiosks that provides pricing, availability, feature list and product review information to customers at the moment they are making their buying decisions. For example—in a food market—a customer picking up ingredients for a special dinner can scan the items in his cart and the ReadyTouch kiosk will suggest recipes and the perfect wine. Shoppers have a better meal and shop keepers increase sales.

The flexible ReadyTouch kiosk can also be configured to allow shoppers to make complicated purchases in-store; such as the appliances and associated accessories needed for a kitchen remodel. In this way, the kiosk is an invaluable virtual salesperson. In fact, this customer-targeted kiosk worked so well that the salespeople started using it also, when working with customers.

As a full-service design and marketing partner with ReadyTouch, Mental Models helped develop the Information Architecture of the back-end software for managing the kiosk system. We also designed the front-end kiosk UI, designed and developed the corporate web site, created the corporate logo, and—before all that—we ran the brainstorming session where the company name was discovered.